Form
follows kontra.
We build identities with an opinion. Strategy, systems and objects for companies that would rather be remembered than liked.
REC ● 00:00:24
Four disciplines.
One grid.
Engaged separately or as one continuous programme.
Brand strategy
Positioning, naming, architecture and the sentence everyone in the company can repeat.
- Research & audits
- Positioning
- Naming
- Brand architecture
Visual identity
Logotypes, systems, type and colour that hold up from favicon to façade.
- Logo & marque
- Typography
- Colour systems
- Guidelines
Packaging & print
Objects people keep. Structural packaging, editorial and signage.
- Packaging
- Editorial
- Wayfinding
- Production
Digital & motion
Websites, product UI and motion languages built on the same grid.
- Web design
- Design systems
- Motion
- Social toolkits
Project index
Hover a row to preview.
Trusted by people
with taste.
Awards, mostly
for saying no.
| Jury | Project | Year |
|---|---|---|
| Type Directors Club | Verso Typeface | 2026 |
| D&AD | Nordlicht Coffee | 2026 |
| Red Dot | Haus Arnheim | 2025 |
| ADC Germany | Kunsthalle Ost | 2025 |
| Awwwards | Atlas Architects | 2024 |
How a brief
becomes a brand.
Listen
Two-week discovery: interviews, audits, a workshop with the people who actually decide.
Define
One page of strategy. If it does not fit on a page, it is not a strategy yet.
Design
Systems before artefacts. We build the grid, type and rules, then the hero pieces.
Deliver
Guidelines, templates, files and a handover session. Then we stay on call.
Got a
brief?
Tell us what's at stake. We'll answer with a point of view — not a pitch deck — within two working days.