Kontra / Work / Nordlicht Coffee

Nordlicht
Coffee.

A roastery from Tromsø, a 4,000 km supply chain and a bag you don't throw away.

ClientNordlicht Kaffe AS
Year2026
ScopeIdentity, packaging, retail
TeamMara, Jonas, Lena
Nordlicht red and black paper bags with rope handles
01 — Challenge

Specialty coffee looked like every other specialty coffee.

Kraft paper, a hand-drawn mountain, a serif. Nordlicht had great beans and the same shelf presence as two hundred competitors.

We started with the one thing nobody else could claim: roasting under 70 days of polar night. The identity became a single red square — the sun that doesn't rise — set on a strict grid that carries origin, roast and altitude data like a timetable.

Colour swatch studies for the Nordlicht palette Designer drawing the red-square marque on a tablet Type specimen sketches Pantone guides and colour tests on the desk
02 — Result
“Customers photograph the bag before they open it. That never happened before.”

— Siri Halvorsen, founder

+64%DTC revenue, 6 months
3×Retail listings
12SKUs on one system
1Red square